Allmänt 2 - Byråpartners.se

Regi: Bara en av fem varumärken planerar att göra hållbarhetskommunikation med sin byrå 2022

Inför Årets Byrå 2022 har Regi sammanställt resultatet av sin årliga branschundersökning. Bland annat planerar bara en femtedel av kunder hållbarhetskommunikation tillsammans med sin byrå. Regis årliga kund- och branschstudie har fått 2120 svar, och respondenterna är köpare av marknadsföringskommunikation. Bland respondenterna har endast 22 procent planerat för att göra hållbarhetskommunikation, eller marknadsföring med koppling […]

HBR: Rebuilding Relationships Across Teams in a Hybrid Workplace

As people slowly return to some form of hybrid workplace, bonds that tie them to one another must be rebuilt. Over the past 18 months, most organizations have experienced some degree of fracturing as social connections and cultural cohesion have been strained. The challenges of remote work, dramatic uncertainty, the clumsy process of figuring out what returning […]

Everything about building a good client-agency relationship

Both the client and the agency have an equal role to play here in the development of a successful client-agency relationship. And the best relationships share some common characteristics: trust, collaboration, chemistry, mutual respect, accountability and honesty. The agency’s objective is to help the client achieve its goals. And it’s important that the client works […]